95% of our product launches
hit $1,000,000 - $5,000,000 in revenue

This is not an accident

We have spent years and $30+ million in launch revenue to create proven structures, systems, and checklists that we can follow over and over again with consistent results. These systems and checklists took years to develop, test, and dial in and we’re going to share everything with you.

The hardest part of a launch with tons of the moving pieces knowing exactly what to do and when to do it. We created this workshop as a shortcut to all of our knowledge and experience. East 5th Team will work with you hands on to build a custom plan and will give you all of our checklists, sequences, systems, and scripts. We don’t hold anything back and give you a personalized plan to run your next 7-figure launch.

We’ll build a comprehensive plan with you for all departments and assets, launch sequence, affiliate program, media campaigns, optimization, and staying ahead of all moving pieces in your launch.

NEXT WORKSHOPS:

9/27/18 -9/28/18 in Scottsdale (1 Spot Left)

12/03/18 -12/04/18 in Scottsdale (2 Spots Left)

Apply for the Launch Plan Intensive Today

The Breakdown

Here’s how we’ll break down your product launch,
and set you (and your team) up for success!

Objectives

Plan for a successful product/service launch utilizing affiliate partnerships
Plan out the sequence of a successful launch and their deliverables
Create Checklist for all departments/ assets needed in a successful launch and their deliverable timetable.
Product Launch Matrix
Optimization Lab

Setting Up the Sequence

Here’s how we’ll break down your product launch,
and set you (and your team) up for success!

Development

Affiliate Recruitment

Asset Delivery

Pre Launch

Live Event

Sales Event

Finale

Nurture

List Management

Risk Reduction

How to Pivot

Apply for the Launch Plan Intensive Today

What You Will Walk Away With

Affiliate Launch Plan

This is the purpose of our intensive, to create a solid framework of a functioning launch plan you can take back and actually implement with your team and receive real results.

Detailed Checklists for Each Department and Part of the Launch

The “Who” and the “What”

This will include pieces that we decide on in the strategy…totally and completely customized to fit your voice and brand. High quality enough to make a serious dent in the the search engines.

Launch Sequence

We will cover the sequence and timelines for Development, Affiliate Recruitment and Outreach, Asset Delivery, Pre Launch, Live Event, Sales Event, Finale, Nurture, List Management, along with any special considerations for your campaign.

Risk Management

Things will go wrong. They always do, but knowing what is likely to go wrong and how to fix it in advance can save you 10’s of thousand to 100’s of thousand dollars. We will review all the pitfalls during a launch, what to prepare for, how much to budget for each scenario, and how to fix it if it does arise.

Profit and Loss Forecasting

Launches are high risk high reward, there is no way around it. Let’s make you you don’t go over budget or begin the launch without a sound understanding of the financial investment and potential upside. We’ll review all of the costs involved in a launch, target numbers, and give you a way tools to calculate financial projections. Don’t go into a launch bling, this can be the difference between being a $250,000 learning lesson or a million dollars in profit.

Vendor Review

It takes a small army to run a full launch and the most common questions we hear are: what do I really need? How much should it cost? What is reasonable price range? What is essential and what is “nice to have”? We’ll review everyone you would like for us to look at and consult based on experience working with dozens of teams of all experience levels.

Launch Plan Workshop Agenda

2 Day Live Small Group Workshop (Scottsdale, AZ)
Lifecycle of a Product/Service in Internet Marketing: Development / Testing / Launching
Review successful benchmarks from our past offers, and create your blueprint.
Structure & Policy
Creating commission structure, JV Policy, 2nd-Tier Policy, Refund Policy, Spam Policy for the launch product.
Assemble Your Team
Review and Assign the Full Launch Team Needed.
Feedback on any proposals. This typically includes a list of what you need without overpaying, and help identifying that their skill set is sufficient.
Review Your Offer for Affiliates
Affiliate Facing Assets – what are you giving your affiliates to help them sell your offer? I.e. swipe copy, graphics, customized landing pages, etc.
Consumer Facing Assets – what is the consumer seeing that will make them want your product? I.e. positioning, pricing, bundling, etc.
Split Testing Strategies – where are areas you can significantly increase your offers performance? I.e. headlines, email copy, CTAs, etc.
Setting up the Sequence: Internal, Test & Scaled Launches
Development To-Dos
Affiliate Recruitment and Outreach To-Dos
Asset Delivery Timelines
Pre Launch Sequence
Live Event Sequence
Sales Event Sequence
Finale: What to do now?
Nurture
List Management: Monetizing the list.

Risk and Financial Planning

Risk Management – Things to watch out for that can cost you a fortune
How Much to Budget? How Much Does it Cost?
Profit Projections Calculations

Additional Team Members Can Attend at a Significantly Discounted Rate.

Managing the Launch:

What each department should be doing/ delivering at each stage of the launch.

Content
Design
Tech
Graphics
Production
Split Testing
Copy
Affiliate Management
Project Management
Customer Service

Execution

The Matrix – how each department affects each sequence and each other
The Optimization Lab – Setting up your split testing throughout the matrix
Keeping Everyone on Track

Your Total Investment: $8,500

95% of our product launches hit $1,000,000 - $5,000,000 in revenue