Book On Relationships That We’ve Been Waiting for Someone to Write….

Earlier this week, Alona and I had the honor and pleasure of sitting down with our very good friend, Joe Polish, for a discussion on his amazing new book, What’s In It For Them?

For those of you who are not familiar with Joe, he went from being a dead broke carpet cleaner, addict, and abuse survivor to founding the Genius Network®, one of the highest level groups in the world for Entrepreneurs, and is now considered one of the most influential Connectors in the world.

What’s In It For Them? is marketed as a business networking book but it’s so much more than that.  

It is a deep dive on how to be a better human.   

It is for anyone in the relationship business or who has a relationship, which is every single one of us.

Affiliate marketing is built on relationships.  

We are always creating new relationships and hoping to deepen the ones we have.  

Now, as you do that, do you ask yourself, “what’s in it for me?” or “what’s in it for them?”

If reframing that one question, could help you make deeper connections and be the domino in your community making the community and everyone you impact in it better, why aren’t we all doing it?

That’s just a part of our discussion with Joe, watch it now to hear:

And, then go and buy his book to not only be a better business owner and business partner but a better human.