Affiliate Marketing • 8 min read
Navigating the waters of new partnerships can feel like sailing without a compass if you’re not seasoned in the art of networking. However, knowing how to gracefully dance around typical objections can pave the way for collaboration even after hearing an initial “no.” Below are some tactical maneuvers to help you dodge those common roadblocks and win over potential partners:
How to Win over Potential Affiliate Partners
Overbooked Calendar – Think of unopened emails like missed calls; they deserve a callback. Consider doing a private launch, podcast, or even a livestream to get their attention.
Brand Mismatch – Don’t just accept a “your offer doesn’t fit our brand” as a dead-end. Ask for specifics, and propose an alternate guide that can align with their brand. Or ask if they have connections who might be interested in mailing your offer.
Exclusive to Top Partners – Inquire about the kind of results they’re getting with their top-tier affiliates. Challenge yourself to match or even outperform these metrics.
Unattractive Payouts – Have a word with your offer’s owner to see if a commission bump is possible for this potential partner. If a raise isn’t feasible, suggest a trial run of the offer.
Untested Offer – If your offer is new and unproven, be the first to take the risk. Guarantee the Earnings Per Click (EPC) or Earnings Per Lead (EPL) to showcase your confidence.
Internal Launch Only – Personalization is key. Draft custom promotional material for them or consider a private launch. Aim for engagement, even among their inactive audience.
Unresponsive Partner – A polite nudge can go a long way. Ask if they’re still interested, and indicate that you’ll circle back later.
No Solo Emails – If they’re allergic to sending solo emails, find out what it would take for you to be the exception. Make yourself too irresistible to pass up.
Remember, there’s a fine line between being a determined suitor and a relentless pest. Being persistently professional will make partners more likely to say “yes” in the end. Just like frequenting industry events can grow your Rolodex, practicing these tactics can too.
A clever strategy for expanding your network is hosting a referral contest among your existing partners. It’s a win-win: you grow your network, and they grow theirs, thereby strengthening the trust and cooperation within your affiliate circle.
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